So who am I?

My name is Dave Sollis (aka Coach D) and I’m a UK Athletics qualified and licensed Coach in Running Fitness (CiRF) and level 4 Endurance Event Group CoachI'm also an Oxygen Advantage certified instructor and TRS certified Running Technique Coach.

I’ve been a regular recreational runner for 30+ years and  as far as running races from 5k to marathon is concerned – I’ve been there seen it, done it, got the medals, t-shirts, blisters, lost toenails to prove it and dealt with my fair share of injuries along the way too.

I’m passionate about helping people get started with running, to get healthier and happier and to stay injury-free, so they can realise their true running potential. I particularly enjoy working with novice runners in the 40+ age range. As the difference I’ve witnessed running make to their lives is truly inspirational.

I’m not the fastest runner that ever lived and I’ve never had the luxury of being able to train full time like an elite athlete. Like most mid-to-back-of-the-pack runners, I’ve always had to fit my running in around work and family commitments and have a few additional challenges to be mindful of these days too:

  • Cruciate ligament replaced: left knee 
  • Arthritis  & cartilage damage same knee
  • Hallux limitus & hammer-toe: right foot
  • Asthmatic
  • I’m now in my 50s - so officially getting-on-a-bit and most definitely getting slower...
Coach D founder of Running Directions
Coach D
Founder of Running Directions
Running Technique Coach Site Badge
Oxygen Advantage Certified Instructor

How did I become a Running Coach? 

Well, I’ve been a runner basically all of my life. I was one of the rare kids at my school that actually enjoyed cross country runs. I wasn’t any good or particularly fast, but I could get in a rhythm and zone out. Running gave me my first ever experience of ‘flow’ and I loved it. Besides – I sucked at just about every other sport and was always the last to get picked by classmates for team games.

When I was 19 I got into martial arts and would run 2 to 3 times a week as a supplemental fitness training activity. I decided to give up martial arts in the early 1990s after I damaged my left knee whilst sparring. The injury was  made a lot worse on my stag night, resulting in a couple of operations:

  1. removal of damaged cartilage
  2. cruciate ligament replacement.

Cue sad violin music... 

Actually it’s not all bad news, as I later found  tai chi (much kinder on the joints). So I’m still a bad-ass fighting machine – I just fight in slow-mo' now...

Following the knee damage incidents I started to concentrate more on my running again. I entering road races to give my running a bit of focus and at the same time raised money for charity to add purpose. At the time I didn’t have a clue what I was doing or how to put a decent training plan together. I’d just go out and run, build my distance until it approximately matched the race I’d entered and hope for the best.

Over time I got curious as to how I could improve my race times, so set about learning as much as I could about the science, physiology and psychology of running performance. This was before the internet existed, so it involved reading books. I consumed most of the modern day classics (Daniels, Lydiard, Noakes) and subscribed to some running magazines too.

I then experimented on myself by trying out the various workouts, techniques and tactics I’d read about. My race performances improved dramatically and I became known to friends and family as a bit of a ‘running nutter’ and font of knowledge about running and fitness. People would come to me for advice, which I gave, but always felt like I wasn’t 'suitably qualified’  to give it. So, eventually I decided to get the qualifications for peace-of-mind. 

Running Directions

Not long after getting my first coaching qualification, I set up a local running group and things snowballed from there.

The group was soon sponsored by the local council and I was quickly joined by 3 other volunteer coaches/run leaders. We all worked hard to provide a great service for people of all ages looking to get into running. The numbers of runners we helped grew rapidly and we received ‘Health Project of the Year award’, in recognition for the health benefits (both physical and mental) we delivered to the local community. Our group continues to go from strength-to-strength and we've recruited even more run-leaders recently.

I’ve helped many people, to start running, improve, run their first races, obtain new PBs and move up to bigger challenges (including marathons and ultras). I coached a charity team to run the 2017 London Marathon (198 runners who raised over £400k!). As these individuals were located all over the UK and with a few overseas too, the coaching involved using online group chats and video plus a couple of face to face days. That experience gave me the idea for Running Directions.

I started Running Directions, with the intention of being able to reach far more people all over the English speaking world and help them to fulfil their running potential. And to build and serve a supportive online community of ‘older’ runners - by providing:

  • Articles, tips and videos
  • Ready made and custom/tailored training plans
  • Individual and group coaching
  • Online training courses
  • Online groups and more…

I specialise in topics like:

  • Running Technique
  • Breathing/Breathwork
  • Getting started – the right way – especially if you’re over 40 and haven’t done any exercise to speak of since you were at kindergarten…
  • How to schedule a training plan for optimum race day performance
  • How to fit in training whilst working full time and/or being a busy parent
  • Strength training (hint – this becomes increasingly important once you’re over 30)
  • Sports Nutrition

Since you’re here now, something tells me that you’re enthusiastic about your health & wellbeing, have a positive mind-set and you’re keen to improve your running and fitness.

Or perhaps you:

  • Want to begin running to re-gain your fitness and be able to play with your kids (or grandkids) without feeling exhausted and perhaps loose a few pounds too. But have no clue how to get started.
  • You’ve been running for a while and you’re READY to take your running to that next level and maybe even enter your first race.
  • You need help training for a specific race (maybe a one-off never to be repeated event for charity) - 5k, 10k, Half-Marathon, Marathon or even an Ultra distance event.
  • You’ve tried some pre-written training plan and it just didn’t work for you – it was too confusing, too intense or required more time and energy than you had available to give.
  • You’ve hit a plateau and really want a boost and possibly shave some time off your existing best race times.
  • You love running, but keep getting side-lined through injury and would love to know what to change to stop this recurring pattern. So you can avoid the frustration of watching your friends enjoy their running and not being able to join them.

No matter how experienced you are as a runner, time is precious and  you want to make sure you get the most out of every training run. 

But you're just not sure how to make that a reality. You feel a bit like a hamster in a wheel – putting in a lot of effort but getting nowhere.

I understand your frustrations my friend, I’ve been there too.
As founder of Running Directions, I have some core beliefs:
  • No matter where you are in your runner development journey you can always benefit from quality coaching and good solid advice.
  • Good coaching is not just for elite runners. Runners of all abilities can benefit from the advice and guidance of an experienced coach and mentor.
  • A good run can go a long way to combatting the negative stress build-up of almost any bad day.
  • You have the inherent, ability to achieve all your running and fitness goals no matter how old you are.
  • You deserve to feel the joy and happiness that a good run can generate. And I’m determined to give you the tools to create those feelings in every aspect of your running and hopefully set the wheels in motion for that to spill over into your whole life.
  • You have an exciting running Goal you’ve been thinking about for sometime and haven’t told anyone and you’re not sure it would be possible for you. I’m here to help you accomplish that goal.

If anything you’ve read here interests you, or you're curious about the prospect of working with me as your personal running coach - click the button below:

Or if you just want to get some decent running advice, I invite you to become a part of the Running Directions community and subscribe to my email newsletter. It’s free and you’ll get instant access to my Able Runner-Tip Sheet digital pdf download as a thank you bonus too.

You’ll also get first dibs on special offers and discounts on new courses, product launches, invitations to any of my online offerings and potentially some in-person face-to-face workshops. So if you want to get more Direction in your Running - sign-up below:

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